Insights
Perspectives on SQL Server capacity, cost governance, and performance optimization — from people who spend their days thinking about core counts.
Featured case study
Tampa General Hospital
Hear how this leading US healthcare provider uses AI-driven SQL Governor to optimize costs and performance in Azure Cloud Data Platforms.
Watch webinarResult
Total cost optimization across Azure Cloud Data Platforms
Video series
dbproservices.fi/en
DB Pro Services + SQL Governor
See how DB Pro Services uses SQL Governor to deliver capacity optimization and database platform services for enterprise customers.
SQL Governor
New SQL Governor — Feature series, part 1
The first walkthrough of the new SQL Governor capabilities. Performance, capacity, and governance in one view.
SQL Governor
New SQL Governor — Feature series, part 2
Part two of the new SQL Governor feature series. Deeper into optimization recommendations and workload modeling.
Articles
A "lift-and-shift" migration doesn't just move your database. It also moves your problems, at cloud prices.
Why cloud migration without capacity optimization compounds the cost, and why the correct sequence is analyze first, move to the right size, then optimize for cloud pricing.
November 2, 2026
SQL Server 2016 End of Support: Right-Size Your Target Environment Before Migration
Before specifying your SQL Server migration target, analyze peak workload demand and model a right-sized environment instead of carrying over unnecessary capacity and cost.
October 28, 2026
SQL Server Core Licensing: How to Reduce Requirements Without Reducing Performance
The patented methodology behind 'more per core', and what it means for your budget — typically 30–50% fewer cores with the same workload throughput.
October 22, 2026
How to Find SQL Server Instances You're Paying For But Don't Need
Phantom instances — the licensing cost hiding in plain sight. How to identify unused SQL Server instances and uncover decommissioning and consolidation opportunities.
October 15, 2026
Multi-Platform Database Monitoring Sounds Like a Feature. For SQL Server Cost Optimization, It's a Liability.
Why specialization beats breadth when SQL Server licensing is the question — a generalist tool cannot model SQL Server licensing economics.
October 8, 2026
Why Your SQL Server Monitoring Tool Will Never Tell You What SQL Server Actually Costs
Two disciplines, two tools, and why most organizations only have one — the number that's missing from every budget meeting.
September 29, 2026
SQL Server CPU Utilization: Why It's a Misleading Cost Metric
The number your dashboard shows you, and the number it doesn't — what 30% CPU actually means in licensing euros and dollars.
September 14, 2026
Database FinOps: The Category SQL Server Estates Have Been Waiting For
The discipline that's been missing from enterprise SQL Server management — and why every unnecessary core is a recurring annual cost.
September 7, 2026
Powerful SQL Server migrations: SQL Governor capacity planning methods
SQL Governor offers four different capacity planning methods to make data migrations smart, easy, and cost efficient.
July 1, 2026
Why understanding CPU contention is so important in Microsoft SQL Server capacity planning
Learn how to identify, measure, and prevent CPU contention in SQL Server environments to ensure optimal performance and avoid system degradation.
June 24, 2026
SQL Server performance insights – Logical hierarchies in composite indexes
Discover how to build efficient composite indexes in SQL Server by leveraging logical hierarchies to dramatically improve query performance.
June 17, 2026
SQL Server performance insights – OR vs UNION ALL is not always what it seems
Learn how UNION ALL can dramatically outperform OR operators in specific scenarios, potentially reducing resource consumption by up to 99x.
June 10, 2026